PDF-Bücher Corporate Strategy: Theory and Practice

PDF-Bücher Corporate Strategy: Theory and Practice

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Corporate Strategy: Theory and Practice

PDF-Bücher Corporate Strategy: Theory and Practice

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Buchrückseite

This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: •           Corporate ambition and capabilities •           Corporate portfolio analysis •           Corporate growth and portfolio strategy •           Managing and transforming the corporate profile •           Corporate parenting strategy and organization •           Corporate financial strategy •           Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.   The author Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.

Über den Autor und weitere Mitwirkende

Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.

Produktinformation

Gebundene Ausgabe: 282 Seiten

Verlag: Springer Gabler; Auflage: 1st ed. 2019 (18. Juni 2019)

Sprache: Englisch

ISBN-10: 3658254254

ISBN-13: 978-3658254254

Größe und/oder Gewicht:

16,8 x 24 cm

Durchschnittliche Kundenbewertung:

5.0 von 5 Sternen

2 Kundenrezensionen

Amazon Bestseller-Rang:

Nr. 21.037 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Das Buch ist meines Erachtens ein „Must-have“. Es verbindet Praxis und Theorie auf eine zielführende Weise, da die gezeigten und diskutierten Frameworks stets auf einer fundierten konzeptionellen Basis stehen und gleichzeitig deren konkrete Anwendung nachvollziehbar ist. Zudem werden nicht nur – wie leider so häufig bei Büchern zur Unternehmensstrategie – Aspekte der Strategieentwicklung, sondern auch in konsistenter Weise Fragen der Strategieimplementierung adressiert. Somit hebt sich das Buch von den anderen Büchern im Bereich der der Corporate Strategy deutlich ab und hat einen echten USP. Es bietet für Praktiker spannende Einblicke und ist auch als Lehrbuch für Masterveranstaltungen geeignet.

This book definitely helped me understand actions and decisions made by my employerˋs headquarters and I recognized strengths but also weaknesses in implementing our corporate strategy.The complex subject is explained in a clear and comprehensible language. Multiple real life examples give theory a face and thus make it easier to understand.I strongly recommend this book even for lower-level managers as it gives valuable insights and a better understanding of the corporate perspective.

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Corporate Strategy: Theory and Practice PDF

Corporate Strategy: Theory and Practice PDF

Corporate Strategy: Theory and Practice PDF

Corporate Strategy: Theory and Practice PDF